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The Winning Spirit: 16 Timeless Principles That Drive Performance Excellence
The book co-authored by NFL legend Joe Montana and performance coach Tom Mitchell. Learn the timeless mental frameworks top performers use to build confidence, resilience, and results—on the field and at work.
Turn pressure into performance with simple, repeatable routines.
Build daily confidence and self-leadership so you “win from within.”
Translate pro-sports mindset to business and life (no fluff, all practice).
Trusted Globally by leaders, athletes, and teams since 2004
What you’ll learn,
Confidence on Command
How elite performers prime focus before big moments.
Self-Leadership Skills
Simple behaviors that compound into results.
Resilience Under Pressure
Bounce back faster, think clearer, execute better.
Winning Habits
Daily practices that turn intention into action.
For decades, Coach Tom Mitchell has integrated sport psychology with leadership coaching—helping pros and companies practice the “intangibles” that create a winning culture. The Winning Spirit with NFL legend Joe Montana distills 16 timeless principles into actionable, real-world practices you can use today.
Tom Mitchell, Ph.D.
Performance Coach | Author | Speaker
Tom’s mission is simple: Help people practice the inner game—so confidence, clarity, and execution show up on command. He began as an athlete in Pennsylvania, became a college head coach and professor, and deepened his expertise in sport psychology, motivation, and leadership. That journey led to a unique career coaching elite athletes, executives, and teams to perform at their best when the stakes are highest.
Co-founded the MVP Performance Institute (2004) with Joe Montana to bring winning principles to business and life.
Co-author, The Winning Spirit: 16 Timeless Principles That Drive Performance (with Joe Montana).
Sport Psychology (NBA): Served as a consultant to the Golden State Warriors.
Trusted by organizations including AT&T, Kaiser Permanente, HP, IHG, Turner (and others).
Philosophy in one line: Win from within first—then results follow.
What that looks like: Simple, repeatable routines for mindset, communication, and team trust that compound into measurable performance.
